“We hadn’t done that in a while, because been on the road so much, but with this record we knew we had to go back to the basics, back to the grind,” he adds. In September, Migos personally visited “every club and every strip club” in the city to perform and promote “Boujee,” according to Coach K. My favorite part was that so many people could relate to it.”ĭespite its instant online cred, the next step for the track was totally old school: club and radio promotion, specifically via Atlanta strip clubs and listening parties. I had to tip the server $100 to be the lookout and give us five more minutes - $100 all for a dope Instagram picture, LOL. When the server brought the water, my photographer pulled the noodles out of his bag to catch the shot. I ordered a tea and asked for extra hot water. “My photographer Cris Evans and I snuck into the Sun Dial and pretended we were there to eat. Plus, the song is super catchy - I like it.” The story behind the photo, fittingly, is about as “Bad and Boujee” as it gets: “I was at such a transitional time in my life, and I wanted the photo to tell a story,” says Tommie Lee. “It’s always cool to know someone appreciates your vision. “I didn’t know they were using the picture, but I was flattered,” Tommie Lee told Billboard via email. thank you!! #curry noodles coming soon #transitiontees #kiltframes #tommieshit#neverforgetwhereyoucamefrom #vh1 #currynoodles #lhhatl#monascott photo posted by Tommie on at 2:18pm PDT I thank God for everyday of my new life, As I transition into the woman at one time I could only dream of becoming. The performance video was picked up by publishers and popular music news social pages as a result, on December 21, Twitter users posted about the song almost 77,000 times, more than double the amount of Twitter posts the song had generated on any previous day since its release.Throughout my life there’s been a lot of pain and hardships. On December 20, a video of Migos performing “Bad and Boujee” in Lagos, Nigeria, originally posted by the trio's DJ, John J, also generated a huge spike in mentions of the song on Twitter. 1 spot on Billboard's Streaming Songs chart.Īll that streaming stands to create a global audience that transcends terrestrial radio territories, and one that feeds back into excitement on social media. In weeks before both "Black Beatles" and "Bad and Boujee" peaked on the Hot 100, each song earned the No. In just the past week, "Bad and Boujee" was streamed 32.5 million times, with the majority of its streams coming from YouTube, where the song's video has racked up more than 78 million plays. If fans helped market “Black Beatles” and “Bad and Boujee,” they’ve also spread those songs to a remarkable scale. "I think, now, there’s becoming more and more value placed on that relationship ,” Fox said, “instead of just forgetting the person who did that.” 1 this winter after soundtracking the #MannequinChallenge. He likened the rise of “Bad and Boujee” to other rap songs which succeeded on the charts after being pushed by independent (and often teenage) music consumers: OG Maco’s “U Guessed It,” which blew up on Vine in 2014, and Rae Sremmurd’s “Black Beatles,” which has spent seven weeks at No. “There’s this mutualistic relationship between the artists and the people who make these memes that make their songs popular," Fox added. "It seemed like a meme that was supposed to travel like that - not just be one person's joke,” he said.Īround the same time, another meme format surrounding the song, where people created alternate endings to Offset’s “Raindrop, drop top,” rhyme, took off in similar fashion. In a recent phone conversation with The FADER, Fox said he wasn't surprised by the online reaction to his meme, which featured a picture of the character Winslow from the Nickelodeon show CatDog.
0 Comments
Leave a Reply. |